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How To Create A Marketing Dashboard

November 10, 2022

How To Create A Marketing Dashboard

Creating a dashboard for marketing can be challenging as multiple pieces of information must work together effectively. The key is to have the right tools and to use the data appropriately. Data engineering is at the core of today’s digital transformation. Every organization now gathers vast amounts of data and wants insights and insightful correlations.


Businesses use Big data technologies to solve their analytical problems and maximize opportunities. Predictive, prescriptive, and machine learning algorithms improve the overall efficiency of any business’ core processes.

What Are the Processes for Creating Data Dashboards?

1. Collecting the Data.

As a data engineer at Data2Bots, one of our primary responsibilities is to collect data that can be used to inform marketing decisions. There are several ways to collect data, but one of the most effective is to create a data dashboard. A data dashboard is a web-based application that allows you to collect and track data from multiple sources in real time.


Dashboards are handy for collecting data otherwise difficult to track, such as customer behavior or website traffic. Several different software platforms can be used to create a dashboard. Need Data Engineering professionals to work with your team? Get in touch with us today.

Data Collection

2. Processing the Data

Once you have collected all the necessary data, it must be processed for your dashboard. This data must then be cleaned and organized to be effectively analyzed; this process typically includes cleaning up the data (removing invalid or irrelevant entries), organizing it into a usable format, and performing any necessary calculations.

Data processing

3. Visualizing the Data in the Dashboard:

There are numerous methods for visualizing data; the ideal way depends on the data and the aim you want to achieve with the visualization. However, there are a few general considerations to consider while developing a data engineering dashboard for marketing purposes. Check that the visualization is clear and straightforward to understand. The last thing you want is for your facts to perplex your viewers.


Select the appropriate chart or graph type for your data. There are numerous varieties of charts and graphs, each of which is ideally suited for specific types of data. Bar charts, for example, help compare data points, but line graphs are helpful for following changes over time. Use colors with caution. Too much color might be distracting, but using it wisely can make your data much easier to interpret. Maintain simplicity.


Try not to put too much information into a single visualization. The idea is not to overload your audience with details but to give them a precise grasp of your material.

Data Visualization

We haven’t covered everything you can do with data, but we hope we’ve given you a solid picture of where to start with your organization's data. Data2Bots is an IT consulting firm focused on data, cloud, and digital transformation. We provide services, products, and value streams, which include D2B Talent Pipelines, D2B Digital Learning platforms, D2B Extended Team Consulting, and D2B Data Solutions. To get started, email mailto:info@data2bots.com and one of our experts will reach out.


How To Create A Marketing Dashboard

Ezeja Jennifer

How To Create A Marketing Dashboard

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